Product overview

Monitor growth, activation, and feature momentum in one place.

Compared with previous period

Monthly active users

84,291

↗ 12.4%vs last period

Activation rate

68.2%

↗ 4.6%vs last period

30-day retention

41.8%

↗ 2.1%vs last period

Revenue per user

$48.20

↗ 6.8%vs last period

Active users

Daily active users across all plans

31,842↑ 8.6% this period

Active usersActivated users

Activated users by source

8,490new users

Organic41%

Paid28%

Referral19%

Partners12%

Usage among monthly active accounts

Feature	Users	Change
AI summaries	41.2K	+8.2%
Team spaces	35.7K	+5.1%
Automations	27.9K	+11.6%
Custom reports	18.4K	−1.4%

High-signal product events

Northstar Labs invited 12 teammates

Growth plan · Team spaces

Horizon AI upgraded to Scale

$1,240 new MRR

18m

Automations crossed 50% adoption

Up 11.6% this month

AI summaries hit a new usage high

142K runs in the last 24 hours